3 Mistakes That Kill Businesses Before They Start
2 minutes that might change your life
The Pizza Joint With No Marketing But a Line Around the Block
Thousands of pizza shops exist. Most are forgettable.
But a few of them have people queuing around the block, waiting an hour just to get one.
And not just that, they share the pizza place on Instagram and other socials for free.
Why?
Because they made a pizza so damn good that customers did the marketing for them.
Not by running TikTok ads or hacking algorithms…
But by making a product that’s so good, people feel compelled to talk about it.
You can’t force word of mouth.
But you can build something people need to share.
What would that product be in your life?
“Startups don’t die from lack of money. They die from lack of momentum.
Money buys time.
Momentum creates will.
Lose momentum, and even the strongest founders fold.
Because they forget what progress feels like.
In the beginning, momentum is scrappy wins.
Later, it’s validation.
Eventually, it becomes belief.
Belief that this pain still has a purpose.
When belief dies, momentum dies with it.
The biggest threat is not competition.
It’s the slow erosion of meaning.” Aaron Dinin
Money is a mirror.
It reflects your skills, your discipline, your decisions.
Not in 1 day.
Or even 90.
Stack one skill until it makes you money.
Until it’s appreciated by your boss, or colleagues, or business partners.
Add another that multiplies it.
Over time, you become dangerous.
Marketing + storytelling.
Sales + tech.
Writing + psychology.
What could that skill be for you?
Let’s take a look at an example below.
Creating your own category.
Joe Rogan didn’t have a niche.
He combined comedy, UFC, hunting, psychedelics, and curiosity into one unstoppable brand.
He’s not successful despite that.
He’s successful because of it.
No one can copy you.
You are the niche.
Charge More & Be Worth It.
Low prices attract bad customers.
Premium pricing creates demand.
Scarcity = Higher perceived value.
Don’t undersell yourself.
Why Most Businesses Die Before They Even Begin
1/ They Try to Sell to Everyone (And End Up Selling to No One)
A clothing brand says "We sell premium apparel." Translation: We sell nothing unique.
2/ They Confuse Attention With Sales
40 million views. $200 in sales.
That’s reality for most businesses chasing social media hype.
Going viral is worthless if the audience doesn’t buy.
Meanwhile, a niche business with 1,000 die-hard fans will outsell an influencer with a million followers.
3/ They Focus on Marketing Before Product
People don’t talk about “average.”
They don’t tell their friends about something that’s “okay.”
Before you focus on exposure, ask yourself:
“Would I personally recommend this?”
Shareability is one of the greatest success factors in business.
“Go after markets so small that people don’t even notice them” - Peter Thiel
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Gold is gold because it burned,
Strength is forged where lessons turned.
If life gets hard, don’t run or break—
The heat is proof of what’s at stake.
You’re not meant to play it safe—
You’re built to bend and still not break.
Best,
Maxi | The Warrior’s Newsletter